e-Cards

e-Cards are a popular means to promote products, events and services. They are used widely in the music and film industries to market new releases or one-off events.

Much of my work is supplying e-Cards, or 'minisites' as they are often called. Customers start with a mail list of addresses to send a simple html email to. The recipients are invited to click a link to visit the e-Card which usually resides on the artist's server. The e-Card itself is not sent out in emails because email is an unreliable way of receiving rich content, i.e. Flash, due to the understandable levels of anti-virus and anti-spamming security widely used to protect users. By using a 'tell a friend' page, e-Cards become viral - though this is an unfortunate term in the modern internet world!

Many of the e-Cards I supply are for the music, fashion and film industries. Some are very simple and some are sophisticated self-contained websites with their own domain names.

All use Flash to enhance their content. This is appropriate because they are not designed to be search engine optimised. Using embedded audio, video, typefaces (fonts) and animation can make e-Cards very attractive. In many ways they are the 'fun' side to internet promotion!

Please take a moment to look at my Portfolio to view examples of work I have produced. If you would like more information or a quotation the please do contact me for a no-obligation chat.