search engine optimisation
Getting to the top of search engines is a combination of many factors, some simple, some less obvious.
No one can promise the top slot in the world of SEO. I take a simple, proven and pragmatic approach to SEO that produces excellent results.
I build SEO into all projects as standard - the core requirements should never be optional extras.
SEO is something that can be applied successfully to an existing website, but is best when built in from the start of the project. A large part of SEO is about building the site correctly regardless of content.
Before even considering keywords or coding, we need to identify how we can make your site stand out from other websites with similar content. If you're selling moon rocks you'll have little competition and the top slot is yours. However, if you're hoping to be the number one plumber in the UK things are a little more tricky. So, we need to work out how to match your website to a realistic target audience.
Luckily the internet is becoming increasingly 'local' so there are a number of approaches to get you to the top based on sensible search terms.
Please take a moment to read through the sections opposite where I will do my best to explain the process of getting found online.
This article has been translated to the Serbo-Croatian language by Jovana Milutinovich.